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In the spirit of giving back and stewardship, the WB COLUMNS organization began in 1926 with humble roots.  During 1926, West Bend High School alumni contributed $50 to a fund used for book awards given to outstanding graduates and became the first of many scholarships for the organization. The West Bend High School Alumni Foundation was established in 1945 and solicited funds for book awards, and for a broader base of financial support.  In 1972, the West Bend High School Alumni Foundation merged with the West Bend Scholarship Fund, Inc. to become WB COLUMNS and distributed $16,550 in scholarships to East and West High School graduates.

Since 2008, WB COLUMNS has awarded approximately $200,000 in scholarships each year. In 2013, WB COLUMNS awarded $262,800 in scholarships to graduates of East and West High Schools.

WB COLUMNS is led by a board of directors and approximately 65 general members. WB COLUMNS produces several annual fundraising events including a 44-year-old tradition, Milwaukee Symphony Orchestra POPs Concert in December. In 2013, WB COLUMNS launched a new fundraiser, It’s Not Just a Walk in the Park 5K Run/Walk, which is held at Riverside Park in West Bend in August.